Sensory Collaboration in Taste

The Taste Experiment is a sensory collaboration between Our Projects and ACME, created to question how flavour is formed, and how easily it can be shifted. Built around the concept of SIGHTLESS, the experience invites guests to re-encounter coffee, bread, scent, and texture without relying on sight, revealing how deeply smell, touch, and expectation shape what we believe we are tasting.

Blindfolded guests move through a sequence of provocations: the same coffee served in different tactile cups, bread that smells unlike its texture, citrus introduced before tasting, burnt sugar hovering near the familiar. Throughout, the experience asks a simple but destabilising question: do we trust our mouth, our memory, our hands, or our nose?

At Our Projects, fragrance is treated as a sensory language. At ACME, taste is approached with the same level of craft, detail, and curiosity. Together, the two practices create a shared table where flavour becomes fluid, scent becomes structural, and the familiar begins to shift. Coffee is no longer just coffee. Bread is no longer just bread. Texture, aroma, and atmosphere begin to rewrite what the palate thinks it knows.

The experience unfolds as both ritual and experiment. Guests are welcomed to a table set like a still life, with ceramic cups, polished spoons, scent strips, and tactile details designed to heighten awareness. A sensory menu acts as both guide and provocation. The room is composed, but never static. Everything touched, smelled, or tasted is part of the architecture of perception.

What makes The Taste Experiment distinctive is that it does not stop at disruption. After the tasting comes creation. Guided by Our Projects’ perfume hosts, guests blend their own interpretation of the perfect coffee morning, translating what they have just experienced into scent. Burnt caramel, fresh citrus, toasted bread, warm coffee. Memory is moved from the mouth into the bottle.

This is where the collaboration becomes more than event or concept.

It becomes a study in crossover.

Taste leads to scent.
Scent changes taste.
Texture changes expectation.
Perception becomes material.

The Taste Experiment exists in that overlap. A shared sensory world created by Our Projects x ACME, where coffee and fragrance meet not as separate disciplines, but as parallel ways of constructing feeling, memory, and atmosphere.